There’s Where You Are… And Where You Want to Be
Technology is everywhere today and many of the innovations change the way organizations do business. A big challenge to this is that there is a barrage of options combined with a lot of marketing fluff around each. Many products offer to deliver great value with little effort, while others promise to duplicate existing services, only cheaper. These marketing approaches often tell us what we want to hear and deny the principles that you get what you pay for. They can also overlook the fact that good business solutions require specific insight into the opportunity or problem they are designed to address and seldom require little thought or effort.